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About me

Hi, my name is István Tatár. I live in Hungary. I have more than 10 years of digital marketing experience in a media agency (since 2008). I’ve done a lot of media campaigns and advised advertisers.  My main area of expertise is digital marketing and online media (Google, Facebook, classic display advertising, email marketing, strategy, etc.) This project gives me the opportunity to test myself and develop my knowledge and skills in digital marketing and data science.

Most of the posts and topics I want to cover are entry-level and the goal is to help anyone who is starting to learn this field, whether they are junior marketers or small business owners but not tech-savvy people. So I’ll be writing posts about different marketing strategies, what works based on my experience, how to use different tools to run better campaigns.

 

 

 

Digital marketing 

dataanddigital.com is a journey for me to learn and develop myself in several fields.

As a digital marketer, I am interested in:
– Digital marketing, online ad campaigns, optimization
– Measurement, Google, or other analytical tools, such as Hotjar, etc.
– Tracking code implementation (Google tag manager)
– Web development: HTML, js, CSS, WordPress
– Data science, data visualization

My other goal is to help others with documenting this process, so I will write a blog, how to start from creating a WordPress website, to implement Google Analytics, how to measure and analyze things, how to optimize your campaigns to reach your goal.

I want to create free and paid products as ebooks, pdf files, youtube videos about data analysis, setting up all kinds of tracking in analytics. I want you to understand the whole process.

 

Data

As data become more and more important I have always wanted to understand it better. This project creates the opportunity for me (and for you) to learn more about the field of data science, big data, data visualization, and maybe AI and machine learning (I hope so…).

I am not a data scientist, but I would like to learn and write about this field. I hope later I could create materials, posts about this topic to help you understand it better too.

So my mission is to help the everyday users and digital marketers with simple, understandable use cases, how to use data to improve your business. The longterm goal is to find advanced solutions (such as machine learning) that you can implement to your daily processes, so not just big companies, but small businesses could be able to use such technics.

 

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