About me
Hi, my name is István Tatár. I have over 14 years of digital marketing experience working at a media agency. Throughout my career, I’ve executed numerous media campaigns and advised advertisers. My primary areas of expertise are digital marketing and online media, including Google, Facebook, classic display advertising, email marketing, strategy, and more. This project offers me the opportunity to further develop my knowledge and skills in digital marketing and data science.
Most of the posts and topics I plan to cover are aimed at entry-level audiences, with the goal of helping anyone starting out in this field—whether they are junior marketers or small business owners who may not be tech-savvy. I’ll be writing about various marketing strategies, what works based on my experience, and how to use different tools to run more effective campaigns. I’ll also share posts on data analysis and other useful tools that can support your work.
Digital marketing
dataanddigital.com is also a journey for me to learn and develop myself in several fields.
As a digital marketer, I am interested in:
– Digital marketing, online ad campaigns, optimization
– Measurement, Google, or other analytical tools, such as Hotjar, etc.
– Tracking code implementation (Google tag manager)
– Web development: HTML, js, CSS, WordPress
– Data science, data visualization
My other goal is to help others with documenting this process, so I will write a blog, how to start from creating a WordPress website, to implement Google Analytics, how to measure and analyze things, how to optimize your campaigns to reach your goal.
I want to create free and paid products as ebooks, pdf files, youtube videos about data analysis, setting up all kinds of tracking in analytics. I want you to understand the whole process.
Data
As data become more and more important I have always wanted to understand it better. This project creates the opportunity for me (and for you) to learn more about the field of data science, big data, data visualization, and maybe AI and machine learning (I hope so…).
I am not a data scientist, but I would like to learn and write about this field. I hope later I could create materials, posts about this topic to help you understand it better too.
So my mission is to help the everyday users and digital marketers with simple, understandable use cases, how to use data to improve your business. The longterm goal is to find advanced solutions (such as machine learning) that you can implement to your daily processes, so not just big companies, but small businesses could be able to use such technics.
