How to get the most value out of Google Search Console

Google Search Console is a powerful tool for monitoring and optimizing your site’s performance in search. Unfortunately, it’s also one of the most underutilized tools among digital marketers, as only a few marketing reports regularly check their site’s Google Search Console account. That being said, there are a lot of benefits to using Google Search Console that you might not know about. Read on to find out how you can use it to its fullest potential. To measure the value of any online tool it’s always helpful to think about how much time it saves you or how often you use it. If something saves you a lot of time and effort then it’s probably worth keeping around. The same goes for something that helps you do things more efficiently. If you check your Google Search Console once every few months, but mostly ignore its alerts and suggestions…it’s probably not worth keeping around. But if you see lots new recommendations and alerts every couple weeks, that’s a good sign that there’s value in keeping this tool around.

Measure and understand your site’s performance in search

The first and foremost thing that Google Search Console does is it allows you to measure the performance of your site in search. It does this using two things: It shows you how many people are visiting your site from Google each month, and how many of those people are actually clicking on the links you want them to. These two stats are the most important things to understand about your site’s performance in Google’s search results. Without them, you have no idea how well your site is doing. Beyond these two core metrics, there are plenty more ways to gauge your site’s performance within Google’s search results. For example, you can see how many pages your site has been fully crawled, how many pages have been partially crawled, and how many errors Google has detected on your pages.

Track your organic traffic

If your site gets a lot of organic traffic, you can use Google Search Console to track its overall volume. If you have more than one website, you can also use Search Console to track the amount of traffic each site is receiving. If you want to track the amount of traffic going to a specific page, you can use Google Analytics to track the source of that traffic. You can also use Google Search Console to track the amount of traffic your website is getting from specific keywords. You can see which keywords are sending the most traffic to your website and how much that traffic is worth. You can also see the number of impressions your website is getting from each keyword. Impressions are the number of times a keyword appears in Google search results. The number of impressions for each keyword can help you figure out which keywords are sending the most traffic to your website.

Monitor your site’s user experience and marketing campaign effectiveness

On top of tracking the overall performance of your site in search, you can use Search Console to monitor the user experience of your site. Google has a built-in tool that shows you how many people have experienced a poor user experience while visiting your website. If any of your pages have been flagged as a poor user experience, you’ll see a message in Search Console letting you know. You can also use Search Console to monitor the effectiveness of marketing campaigns. You can see which of your pages have been added to Google’s index as a result of your advertising efforts. And you can see how many impressions your advertisements are getting.

See how users are finding your site and what they’re doing once they get there

You can use Google Search Console to view the source (not the keywords) of your visitors in the “Mobile-Friendly Test” section. You can see how many of your visitors are coming from mobile devices, as well as which source is sending the most mobile traffic to your website. And if any of your pages are flagged as being difficult to navigate on a mobile device, you’ll see a message in Search Console letting you know. You can also use Search Console to see how long your visitors are staying on your website. If any of your pages have a low average staying time, you’ll see a message in Search Console letting you know.

Help you understand how Google sees your content

The only way to truly understand what Google is doing with your website and how it ranks your pages is to look at the source code. And that’s exactly what you can do with Google Search Console. If any of your pages are flagged as having issues, you’ll see a message in Search Console letting you know. You can then go to the “Pages” section of Search Console and click on the “crawl” tab. Then, you can click on the “source” tab and look at the source code for that specific page. That’s where you’ll be able to see what Google thinks about your content. You’ll be able to see if Google thinks there’s too much keyword stuffing on your page, if paragraph breaks are missing, if there are any missing images, etc. This is the only way to truly view Google’s perspective on your website.

Monitor your site’s mobile usability

You can see how many of your visitors are accessing your website from a mobile device. You can also see which devices are accessing your website, how many times each device has accessed your website, and what each device is doing once it’s on your website. You can also see which devices are having navigation issues when they visit your website. This information can help you make adjustments to the design of your website to make it easier to navigate for mobile users.

Track the organic performance of your keywords

If you’re tracking keywords through Google Search Console, you can get an even better picture of their performance by seeing more specific data. You can see the click rate, average position, average ranking, percentage of impressions, and the number of clicks your website has received from that keyword. This information can help you decide whether it’s worth continuing to invest time and energy in that keyword. It can also provide valuable information that can help you choose better keywords in the future.

Summing up

Google Search Console is a powerful tool that can help you track and monitor your website’s performance in search. It can help you track your website’s overall traffic, the source of your traffic, the user experience of your website, and the effectiveness of your marketing campaigns. It can also help you see how Google sees your content and what devices used to access your website. You can use all this data to better understand how to improve your website and rank higher in Google.

What is SEO and why should you care?‍

Search engine optimization (SEO) is how website visibility is increased by numerous factors. It’s an ongoing process where search engines are analyzed to find the best ways to make sure their results are relevant, accurate and so that users have a pleasant experience when looking for something in particular. Even though businesses might not see the value of it initially, SEO has been proven to directly impact the conversion rate of any website. What does this mean? Well, optimizing your site with SEO techniques means that you’ll get more visitors from search engines like Google and others. This blog post will explain what SEO is, why it matters and the different things you should know about it. Keep reading to learn more!

What is SEO?

SEO, or search engine optimization, is the process of increasing the visibility of a website or a webpage in a search engine’s organic (non-paid) results. Search engine optimization is a technique used to improve the visibility of a website on search engines. If you have a website, then you’re probably familiar with the fact that people don’t usually go to a website by typing in the actual address. Almost always, people go to a search engine and type in a word or phrase that they’re looking for, and then click on a link to a website that shows up in a list of results for that word or phrase. SEO is the process of trying to get people to go to your website instead of someone else’s.

Why does SEO matter?

At one point or another, everyone has their favorite search engine. Whether it’s Google, Bing, Yahoo or something else, we’ve all used these tools to look for products, services, information or even just the latest news. When it comes to finding what you’re looking for, the quality of websites appearing in search engine results is key. People want results that are relevant and that meet their specific needs. Now, when you search for something, you’re very likely to click on the first few results that appear. Before clicking on a result, you’ll often check to see if it’s a good source of information or if it’s even relevant to your search. Unfortunately, most people don’t click beyond the first couple of results. And if your website isn’t ranking in the top spots for your most important keywords, you’re losing out on valuable traffic.

How to achieve great SEO?

Now that you know what SEO is and why it matters, it’s time to find out how to achieve great SEO! – Keyword Research – Keywords are the foundation of any solid SEO strategy. Your first step towards great SEO is choosing the right keywords for your website. – Content Creation – Another important part of SEO is creating high-quality content that your readers will love. When you’re creating a blog post, for example, make sure to include lots of keywords in your title and throughout your post. – Links – Links are another important part of SEO. Links are essentially online votes for your site; the more links you have from other sites, the more likely you are to rank higher in search engine results.

Which factors in SEO are most important?

To determine which factors in SEO are most important, you should first look at the most common problems that businesses run into with SEO. The fact is that many businesses make common SEO mistakes, failing to realize how important great SEO is for their business. At the same time, you also need to be aware of the latest SEO trends, like mobile-first indexing and the increasing role of video content.

The limiting factors of SEO

As with many things in life, there are limiting factors in SEO. Now, this doesn’t mean that SEO is not a valuable tool. It simply means that SEO works best when certain conditions are met. – Time – SEO takes time! You can’t expect to have a high ranking for your most important keywords just days after setting up your website. To see real results, you need to be patient and persistent with your SEO efforts. – Budget – SEO isn’t cheap but it isn’t overly expensive either. There are plenty of DIY SEO strategies you can use to grow your traffic without spending a lot of money. – Authority of a Domain – A domain authority is an indication of how trustworthy and authoritative a website is. If a website has a low domain authority, it means that the website isn’t trustworthy and it isn’t likely to rank well in search engine results.

How to know if your SEO is working?

Now, you want to make sure that your SEO is working. You can do this by tracking your website’s key metrics. You should be paying attention to metrics like your website’s traffic, time on site, bounce rate and more. If you see that your metrics are improving, then that’s a good sign that your SEO is working.

Be sure to set up Google Search Console Tools, which is a great SEO tool. It will show you whether your website, or your particular page, is showing up in the search giant’s system. It even gives you data on your performance: how often you appear in the results, for which keywords, etc. Or you can use other free tools that show you what you need to improve on your site. For example: PageSpeed Insights to improve site speed.

Or SEO checker tools, like: https://seositecheckup.com/

Summary

SEO is a very important part of your digital marketing strategy, but it’s not something that happens overnight. Successful SEO requires an investment of time, effort and money. That being said, it’s an investment with a great return in terms of increased visibility and more customers. Keep reading to learn more about SEO and how it can help your business. Then, make sure to put these tips into action and see your website traffic increase as a result!

Copywriting‍

If you’ve ever read a blog or website, you’re probably aware that good copywriting is hard to find. It seems as though most businesses are happy to produce content that is dull and uninspiring, with little regard for keeping their readers engaged. Fortunately for us all, there are some companies who take pride in their writing and understand the importance of great copy. These companies understand that striking, engaging writing can make or break an audience’s opinion of a brand or product. If your business currently has subpar copywriting or you feel it could use some work, this post should come in handy! Here are a few excellent tips on how to improve your company’s copywriting skills.

Have a voice and style guide

If your company has a particular voice that it uses for all its content, you’ll be able to clearly define which pieces are authentic and which ones are not. By having a clear style guide for your content, you’ll be able to easily identify when something is off and needs to be corrected. A style guide can include a variety of things, from the tone and personality of your writing to the structure and format. By establishing a style guide, you’ll be able to ensure that every piece of content is high-quality and accurately represents your brand. By having a voice and style guide, you’ll be able to easily identify when something is off and needs to be corrected. You’ll be able to clearly define which pieces are authentic and which are not.

Hire professional copywriters

Writing is not an easy skill to master—there’s no doubt about that. However, the fact of the matter is that not everyone is cut out to be a master wordsmith. If you’re a business owner or manager and you’re worried that your writing isn’t up to scratch, consider hiring a professional copywriter to handle some of your content. While you may be able to generate some decent copy in your spare time, it’s doubtful that you’ll be able to do so consistently. If you’re trying to produce a high volume of content and quality is suffering, consider hiring a professional for copywriting. While hiring a copywriter may seem costly at first, the cost will likely be exceeded by the benefits. You’ll be able to produce a high volume of content with a consistent level of quality. A professional copywriter will understand the ins and outs of the language, know what works and what doesn’t.

Organize your content

When an audience is reading a piece of content, they’re looking for certain things. They’re looking for a topic, a call to action, and ways to solve their problems. If you can’t offer any of these things, your audience will quickly become disinterested and move on. By organizing your content, you’ll be able to ensure that your readers receive all the information they need. By outlining the structure of your content, you’ll be able to identify if any areas are lacking information. A typical blog post, for example, starts with a headline followed by a subheadline (or title). The body of the content is where you’ll be able to develop your topic and outline the benefits that readers will get from reading your article. The end of the content is where you’ll be able to provide links to your website and landing pages.

Don’t be afraid to be humorous

Humor is a great way to capture your audience’s attention and generate engagement with your content. There are a few ways you can incorporate humor into your content. You can use puns or word plays, silly pictures or diagrams, or even sarcasm. While humor may not be appropriate for every piece of content, it’s worth experimenting with it. If you’re not sure how to implement humor, consider reading some of the most popular and widely shared pieces of content on the internet. You’ll be able to see which techniques are most commonly used in copywriting.

That means short, sentences

Long, winding sentences are not only difficult to read, they’re also widely considered to be extremely unprofessional. Readers don’t want to have to slow down and work hard to understand what you’re saying. Most readers are in a rush, and they want to be able to quickly and easily understand what you’re trying to tell them. If you take the time to break up your sentences, you’ll be able to make your content easier to read. Wordy sentences with multiple clauses and long-winded words can make your content feel bogged down and difficult to read. If you’re struggling to cut down the length of your sentences, try to be as concise as possible. Remove any unnecessary words and make sure that each sentence has a clear and compact message.

Commit to quality spelling and grammar

One of the first things that people notice about content is the quality of the writing. If your writing is riddled with spelling and grammar errors, readers will be able to tell. If you’re serious about improving the quality of your content, the first thing you should do is invest in a good proofreading and editing tool. There are dozens of websites and apps that can help you identify and correct any spelling and grammar issues. A good proofreading and editing tool will be able to identify not only spelling and grammar mistakes, but also stylistic issues that could be holding your content back.

Write-by-commands

Most people write in the first person, utilizing words like “I”, “we”, and “my”. While this is the most common approach to writing, it comes across as unprofessional. Readers are more receptive to content that uses the third person. By switching to the third person, you’ll be able to make your content feel more authoritative and appealing to a larger audience. You’ll be able to deliver your message in a way that feels more direct and pronounced. You’ll also give your writing a more polished feel. By writing in the third person, you’ll be able to make your content feel more authoritative and appealing to a larger audience.

Don’t be shy about Using synonyms

As you’re writing content, you may feel that you’re overusing a certain word or phrase. While you don’t want to overdo it, you also want to avoid using the same word or phrase over and over again. You could make your content feel repetitive and boring if you’re not careful. One way to avoid this is to use synonyms. By using synonyms, you’ll be able to add variety to your copywriting and avoid the trap of being repetitive. When you’re looking for synonyms, don’t just swap one word for another. Instead, try to find words that mean roughly the same thing as your original word or phrase. You may also want to avoid using words that have similar meanings, like “very” and “extremely” in your copies.

Add some variety by using proverbs and idioms

Proverbs and idioms are a great way to add variety to your content and make it feel more original and authentic. While they may not be appropriate for every piece of content you publish, they could be perfect for certain ones. By picking and choosing which proverbs and idioms you want to use, you can make your content feel more individual. You’ll also be able to avoid coming across as dense, uninteresting, or unapproachable. To use proverbs and idioms in your content, you can either manually search for them or use an online generator. You’ll be able to find countless options to choose from.

Copywriting conclusion

If you’re serious about improving the quality of your content, you need to be aware of the different ways that you can improve your writing skills. By learning about these tips and tricks, you’ll be able to produce content that is not only engaging, but also attracts an audience and encourages them to take action. Readers will appreciate the information you provide and will be more likely to return to your website, follow your social media accounts, and recommend your content to others.

Online blogging

Many modern businesses see online blogging as a useful tool for building brand awareness, reaching new audiences and driving online traffic to their sites. However, it’s not always straightforward to get started writing blog posts that are relevant and interesting to your target audience. In this blog post, we explore the benefits of maintaining an online blog as part of your marketing strategy and give you some tips on how to get started creating one.

What is a blog?

A blog is a website that serves content in the form of articles, images and videos that are created on a regular basis by the site owner (blogger). Blogs provide an effective way for businesses to engage with their target audiences, drive awareness of their products and services and generate leads. Blogs can be hosted on your own website, on a third-party blog platform, or on a content management system (CMS). The term ‘blog’ was first coined in 1999 (previously called a weblog) by the online community that used the software application we now know as a CMS to regularly share their thoughts and opinions on a particular subject. A blog can be about pretty much anything, as long as there is a regular flow of original and engaging content created by the author.

Why maintain an online blog?

A blog is a great way to build your online brand and drive traffic to your website. It also gives you the opportunity to be more personable and build trust with your audience. You can use it to showcase your expertise in your field and provide helpful, relevant content. Having a blog on your website is one of the best ways to create content that engages potential customers and increases your search engine visibility. A blog can help you rank higher in search engines by giving search engines more to crawl and index. Your blog posts can also link back to your website, which helps drive even more traffic to your site. Additionally, blogging gives you a great opportunity to collect leads and build your email database. You can do this by including a call-to-action (CTA) in your blog posts, such as “subscribe to our mailing list” or “sign up for our newsletter.” You can also ask questions in your blog posts that require readers to leave their email address in comments.

Which blogging platform is right for your business?

There are many different blogging platforms available online, each with their own strengths and weaknesses. To choose the right blogging platform for your business, consider the following factors: Blogging platform availability: Is your blogging platform available in multiple languages? Are there any language restrictions? Blogging platform cost: What is the cost of your blogging platform? Are there any other associated costs? Blogging platform hosting: Is the hosting provided by your blogging platform reliable? How scalable is the hosting solution? Blogging platform scalability: Does your blogging platform allow you to create a sustainable model that can be scaled as your business grows? Level of support provided by your blogging platform: What level of support do you receive from your blogging platform? Is there a support team available 24/7? Blogging platform community: Is there a strong blogging community around your blogging platform? Can you connect with other bloggers using the platform? Blogging platform functionality: Is the functionality of your blogging platform easy to use? Is the user experience intuitive? Blogging platform compatibility: Does your blogging platform integrate with your other business applications? Blogging platform security: Is your blogging platform secure? Are there any security issues that need to be addressed?

Creating effective blog content

The first step towards creating effective blog content is to identify your target audience and create a persona that describes their demographics, purchasing journey, and any pain points your brand can solve. In order to attract your target audience, your blog content must be relevant, helpful and easy to consume. Here are some tips for creating effective blog content: – Define your blogging objectives: Before you start creating blog content, it is important to define your blogging objectives. Your blogging objectives should be clearly defined and measurable. Consider questions such as: Why are you blogging? What do you hope to achieve? How will you measure your success? – Create a detailed blogging strategy: Once you have identified your blogging objectives, you can create a blogging strategy to help you achieve your goals. Your blogging strategy should include topics you plan to cover, a blogging schedule and the tools you will use to create your content. – Identify your unique selling proposition (USP): Your USP can be defined as a single sentence that clearly identifies the perceived benefits of your product or service. Your USP should differentiate your brand from your competitors and show how your product or service solves a pain point for potential customers. – Create a brainstorming list: To get the creative juices flowing, it is helpful to create a brainstorming list. This can be done on paper or using a digital word processing application. Start with a basic brainstorming question such as “What should my blog post be about?” and note down anything and everything that pops into your mind. Once you have a list of potential topics, you can prioritize them based on their importance to your business.

Maintaining a blog as part of your digital marketing strategy

As we discussed earlier, blogging has many benefits for businesses, including increased website traffic. You can increase traffic to your website by creating regular blog posts that are useful and relevant to your target audience. This can be achieved by following these best practices: – Define your blogging goals: The first thing you should do is define your blogging goals. What do you hope to achieve by blogging? What are your objectives? Your blogging goals should be SMART: Specific, Measurable, Attainable, Realistic, and Time-bound. – Create a blogging strategy: Once you have defined your blogging goals, you can create your blogging strategy. Your blogging strategy should include topics you plan to cover, a blogging schedule, and the tools you will use to create your content. – Identify your blogging topics: The next step is to identify your blogging topics. It is best to write about topics that are relevant to your brand or industry. You can also write about topics that are of interest to your target audience. – Create a content calendar: A content calendar is a great way to keep track of your content. You can use a content calendar to map out your planned blog posts and other content, such as social media posts, emails, and newsletters. A content calendar allows you to schedule the date and publish date for each blog post, as well as take note of any other related tasks that need to be completed.

The benefits of having a corporate blog

Having a corporate blog can help you achieve many things, including more website traffic and more leads. There are many benefits to having a corporate blog, including the following: – Building trust with your audience: A strong brand is built on trust. When your readers start trusting you, they are more likely to buy from you. Having a corporate blog can help you build trust with your audience. – Creating a scalable content strategy: Blogging regularly helps you create a scalable content strategy. You can create new content at any time and publish it on your blog. – Increasing website traffic: Regular blogging can lead to more website traffic. More website traffic can lead to more leads. – Generating leads: Regular blogging can help you generate leads. You can use your blog to offer helpful and valuable information to your readers. – Building up your brand’s online presence: Regular blogging can help you build up your brand’s online presence.

Summary

A blog is a great way to build your online brand, drive traffic to your website, and generate leads. To create a successful blog, you need to start by understanding your target audience and creating a persona. Next, you should create a blogging strategy, define your blogging goals, and create a brainstorming list. Finally, you should maintain a regular blogging schedule and follow best practices to create effective blog content. Once you have a blog, you can increase website traffic, generate leads, and build up your brand’s online presence.

First steps

You need to figure out what you want the website to be about and book a good domain name.
Then you need to decide what system the site will run on, custom development or some kind of pre-installed, out-of-the-box solution.

What kind of websites are there?

There are a few types you can choose from.

• unique site
• “pre-programmed” site engine (WordPress, Wix, etc.)
• webshops engines

First, you can have a unique site in terms of programming and design. You need to know coding, web development for this, or you have to find someone to make it for you. It could be static or editable. Most of the time, you need an editable website with a CMS (content management system), where you can edit text, images, create pages or posts.

To continue with “pre-programmed” sites. These solutions are top-rated because the system in the background is already programmed, and you only need to design it and upload your content. There are a lot of solutions; one of the most popular is WordPress what is originally was a blog engine, but you can use it in many ways: blog, website, webshop, etc. WordPress is free, but there are a lot of pre-designed themes you can buy and a lot of free versions too. Also, there are tons of free and paid plugins you need to run, optimize the site.

At this point, I have to say that a website is never free. There are complimentary parts of it (e.g., your time to create content and upload it is not for free either), but there are a lot of costs that can occur. At the end of this post, I will make a list of possible expenses.

In the case of WordPress, there are two ways to go.

• pre-installed WordPress site (free and paid versions)
• you buy web hosting service and domain on your own (or you ask somebody’s help) and install WordPress and do every setup too

Both ways will cost you money. Except for the free pre-installed version, but I guess in that case, you can not use your unique domain, so I will not recommend it.

In the first versions, you have to pay a monthly or yearly fee for WordPress. However, there are different pricing plans to choose from. Here you can check it.

It means a more negligible but ongoing cost until you cancel this subscription.  Then, you have support, and it will work. The other solution is to make everything on your own (or you can order it from a professional). You have to pay a higher one-time cost for a pro to create and install your site. There are also some fixed costs (domain, web hosting, plugins that you may have to pay yearly). This way is more flexible; you can even have a unique design that no one has. With the pre-installed version, you can choose from many templates to personalize more or less and look impressive enough.

Suppose you want to use your site for business purposes. In that case, I recommend going with the second solution and finding a company or someone who will create the website for you, because the monthly fee will be more after 1-2 years than the one-time cost you have to pay. But you have to order support from the company that has created it or does it yourself. Building, changing the content is your responsibility anyway, or you can outsource it too.

Ok, the third option I would like to tell you about is webshop engines. Logic is the same. You can have a unique webshop developed by someone. Or you can rent a shop from a webshop engine company like Shopify. Or you can use word press as a webshop too with Woocommerce module. It works as a WordPress site, but it might have some extra cost to create it and pay for additional plugins, e.g., if you have a paywall, etc.

They will charge you a few percentages of every sale you make (but you have to check the different offers). For example, the “free” Woocommerce shop is not accessible because, for the best payment solutions with plugins, you have to pay monthly fees for every sale you make. It gives you a little more flexibility than a webshop engine, but it will not necessarily be cheaper.

Or you create a unique webshop, but it is very-very expensive, only big companies do that.

Ok as I promised, here is the list of possible costs:

• domain (yearly)
• web hosting (yearly)
• if you rent a site (monthly/annual)
• If you order a site development, you have to pay a one-time development cost (maybe monthly support cost)
• there are plugins to help in SEO, make your site faster, create automated backups, etc. (one time/ monthly/ yearly)
• content creation is time, or you have to pay for someone (also, images are not accessible most of the time)
• you might need a lawyer for privacy, cookie policies (one time)